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Fencer Ibtihaj Muhammad at The Beverly Hilton Hotel on March 9, 2016, in Beverly Hills, Calif. 

Sean M. Haffey/Getty Images

The incredibly popular SXSW festival, made even more so by President Obama’s address there this week, made an unfortunate misstep when it asked African-American Muslim and Rio-bound Olympian Ibthihaj Muhammad to remove her head covering for a press photo on Saturday.

To add insult to injury, when Muhammad—who will be the first US Olympian to wear a hijab—finally received her badge, it had another Muslim-sounding name on it: Tamir.

Muhammad, a Duke University graduate and member of the USA Fencing World Team, tweeted about the incident yesterday saying she wore her headscarf for religious reasons but SXSW authorities “insisted” she remove it to receive her credential.

SXSW released a statement about the incident later in the day, saying it “sincerely regrets” the incident, reports the Guardian:

“It is not our policy that a hijab or any religious head covering be removed in order to pick up a SXSW badge. This was one volunteer who made an insensitive request and that person has been removed for the duration of the event. We are embarrassed by this and have apologized to Ibtihaj in person, and sincerely regret this incident.”

Not only does the Visa- and American Airlines-sponsored fencer slay with her saber, but the Newark, N.J. native is also the creator of Louella, a chic, online fashion line for Muslim women.

Read more at the Guardian.