In the company’s latest campaign, Under Armour is all about highlighting the accomplishments of incredible athletes. The fitness brand is promoting its Armour High Bra, which is built for high impact activities — running, kickboxing etc — with gorgeous posters of ballerina Misty Copeland, Apline ski racer Lindsey Vonn, soccer player Kelley O’Hara and surfer Brianna Cope, among others. ; “Woven into the Armour ;Bra ;product launch is a deeper goal of connecting with women at all levels of sport and all stages of their lives, and changing the way they think and talk about sports ;bras,” Adrienne Lofton, the SVP of of brand marketing for Under Armour said in a press release. This summer has …
In the company’s latest campaign, Under Armour is all about highlighting the accomplishments of incredible athletes.
The fitness brand is promoting its Armour High Bra, which is built for high impact activities — running, kickboxing etc — with gorgeous posters of ballerina Misty Copeland, Apline ski racer Lindsey Vonn, soccer player Kelley O’Hara and surfer Brianna Cope, among others. ;
“Woven into the Armour ;Bra ;product launch is a deeper goal of connecting with women at all levels of sport and all stages of their lives, and changing the way they think and talk about sports ;bras,” Adrienne Lofton, the SVP of of brand marketing for Under Armour said in a press release.
This summer has been an important one for athletes who are women. Earlier this month, ;New York’s parade to celebrate the U.S. Women’s National Soccer Team’s World Cup win ;was the first ;ticker tape parade ;for female professional athletes in 30 years. And Serena Williams’ win at Wimbledon elicited awe from the likes of ;Harry Potter author J.K. Rowling (including this epic shutdown of a Williams critic).
But just in case you still needed a reminder about the power of women’s athleticism, take a look at some of the photos from the campaign below:
And in case you missed it, check out this incredible video of Copeland for the “I Will What I Want” campaign: ;
Feeling inspired? ;
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Under Armour’s New Campaign Is All About The Power Of Female Athleticism
