; Six years ago, when Uber first came on the scene with its sleek black cars, the company was selling upper-middle-class customers a vision of luxury, telling them that even the not-quite-rich could have private cars. As Uber’s CEO, Travis Kalanick, put it, “When we started in San Francisco, it was a lifestyle play. We wanted to push a button and get a ride…we just wanted to be baller in SF.” — This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
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Six years ago, when Uber first came on the scene with its sleek black cars, the company was selling upper-middle-class customers a vision of luxury, telling them that even the not-quite-rich could have private cars. As Uber’s CEO, Travis Kalanick, put it, “When we started in San Francisco, it was a lifestyle play. We wanted to push a button and get a ride…we just wanted to be baller in SF.”
— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
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