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You might be hoping to say goodbye to this difficult year with some holiday festivities and the hope of a more optimistic 2021, but we can’t forget that there are still problems that need solving and difficult work to be done for a more equitable society.

Of course, supporting Black-owned brands and businesses isn’t just a one-time thing. It’s something you should make an effort to do all the time.

This holiday season, continue supporting Black-owned businesses while checking off a few to-do’s from your holiday shopping list. After all, where you choose to spend your money can make a powerful statement, and perhaps you’ll inspire the recipient of your gift to do the same.

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