Red Lobster Sales Skyrocket After Beyonce’s ‘Formation’ Shout-Out
Beyonce’s new single “Formation” has people dancing all the way to Red Lobster.
On Sunday — the day after Beyonce dropped the powerful new song — the restaurant chain’s sales were up 33% over the last year, CNN Money reports. In addition to addressing police brutality and Hurricane Katrina, “Formation” also name-drops the seafood chain in the lyric, “When he f**k me good, I take his ass to Red Lobster.”
Red Lobster responded on Twitter by referring to its famous appetizer “Cheddar Bey Biscuits,” though many Twitter users were less than impressed.
“Cheddar Bey Biscuits” has a nice ring to it, don’t you think? #Formation @Beyonce pic.twitter.com/QzgVtYAKNo
— Red Lobster (@redlobster) February 7, 2016
@redlobster yall had hours and this is what yall come up with? pic.twitter.com/DY2jO6y9Ti
— E. (@ErykahTbh) February 7, 2016
The chain’s social media account took the criticism in stride, though.
You try to bake Cheddar Bay Biscuits and tweet at the same time! #harderthanitlooks #Formation
— Red Lobster (@redlobster) February 7, 2016
Right after the video dropped, social media was filled with people talking about heading to Red Lobster — though we couldn’t be entirely sure if they were serious. But now we have the sales numbers to suggest that they totally were.
Also on HuffPost:
Beyonce’s Style Evolution
Beyonce back in the Destiny’s Child Days at the 2002 Grammys
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Beyonce back in the Destiny’s Child Days at the 2002 Grammys
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B rocked a shimmery bustier dress to the Billboard Awards back in 2003
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Loving her lingerie a little too much at the 2003 Essence Awards
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Beyonce the barbarian at the 2003 MTV Europe Music Awards
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A strange print for a night on the red carpet back in 2003
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Beyonce looking like a hot, gold mess at the 2004 Grammys
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Pretty in pink at the 2004 NRJ Music Awards
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Beyonce’s the ultimate glamour girl, especially in this metallic romper from 2004
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Not the right silhouette for this famously curvy star, 2005
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Beyonce does vixen velvet in this sultry black gown worn to the 2005 Oscars
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Matching with her Destiny’s Child mates at the 2005 BET Awards
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Not so red carpet ready in this yellow frock from 2005
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Beyonce donned this intricate gown to the 2006 MTV VMAs
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A sexy, sophisticated white gown worn to the 2007 Academy Awards
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Effortlessly gorgeous at the U.K. premiere of “Dreamgirls” in 2007
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B wore this appropriately revealing ensemble to the Sports Illustrated Swimsuit Issue event back in 2007
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Beyonce’s a stunner in this black, embellished dress from 2008
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And at the 2008 Grammy after party thrown by Sony/BMG
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Beyonce’s ice blue gown from the 2008 Grammys
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At the Kennedy Center Honors, 2008
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Dazzling in diamonds, 2009
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Beyonce looked fierce and fabulous at the 2009 BET Awards
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B donned this nude-colored gown to the 2010 Grammys
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Bold and beautiful at a benefit last year
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At a Lorraine Schwartz event in 2010
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A vision in Pucci at The Met Gala this past May
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Beyonce performing at the 2011 Glastonbury Music Festival
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On GMA this past July
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Showing off her baby bump at the 2011 MTV VMAs
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Performing in a sequined jacket at the 2011 VMAs
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Stepping out in Paris in June 2012
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