The fans spoke — and now an Ava DuVernay Barbie doll is on sale, just in time for Christmas. The Oscar-nominated “Selma” director revealed Sunday that Mattel Toys had produced a run of dolls featuring her likeness, after a campaign gained momentum on Twitter. “Tomorrow this #AvaBarbie goes on sale for Christmas because enough folks asked @Mattel to do so. Wild + wonderful,” she posted on the micro-blogging site Sunday. Tomorrow this #AvaBarbie goes on sale for Christmas because enough folks asked @Mattel to do so. Wild + wonderful. https://t.co/louahFZwjQ December 6, 2015 Mattel Toys initially only intended to make a single version of the DuVernay doll in April, which the groundbreaking director would then auction off for charity. It was part…
The fans spoke — and now an Ava DuVernay Barbie doll is on sale, just in time for Christmas.
The Oscar-nominated “Selma” director revealed Sunday that Mattel Toys had produced a run of dolls featuring her likeness, after a campaign gained momentum on Twitter.
“Tomorrow this #AvaBarbie goes on sale for Christmas because enough folks asked @Mattel to do so. Wild + wonderful,” she posted on the micro-blogging site Sunday.
Mattel Toys initially only intended to make a single version of the DuVernay doll in April, which the groundbreaking director would then auction off for charity.
It was part of the company’s very limited “Sheroes” line, featuring five other inspirational women, including actress Kristin Chenoweth and fashion magazine editor Eva Chen.
But DuVernay’s 141,000 Twitter followers campaigned for the version of her doll to be mass produced, The Wrap reports. And the company listened. ;DuVernay revealed in a later Twitter post that she’d donate proceeds of the doll to the nonprofit organizations Color of Change and WITNESS.
It’s unclear exactly where you can buy the dolls or how many will be available. Mattel Toys said on Twitter that further details would be published Monday.
Fans of DuVernay, the first African-American woman to direct a movie nominated for Best Picture at the Academy Awards, took to Twitter to praise the move, as the ;#AvaBarbie hashtag trended:
Even Barbie herself can’t wait:
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