Body love activist Jes Baker was disappointed by the lack of diversity in Lane Bryant’s #ImNoAngel campaign, so she made her own series of ads. Baker’s #EmpowerALLBodies photo series shows plus-size women of all shapes and sizes — not just those who would be considered “models.” (Story continues below.) In an open letter to Lane Bryant CEO Linda Heasley, Baker explained why she was unimpressed by #ImNoAngel: “You’ve presented the ‘ideal’ plus body: hourglass, perceivably ‘healthy’, cellulite-free, able bodied, cis-gender, and ‘conventionally’ beautiful.” Baker gathered a group of diverse models, including herself, and worked with photographer Jade Beall to show what a truly diverse plus…
Body love activist Jes Baker was disappointed by the lack of diversity in Lane Bryant’s #ImNoAngel campaign, so she made her own series of ads.
Baker’s #EmpowerALLBodies photo series shows plus-size women of all shapes and sizes — not just those who would be considered “models.”
(Story continues below.)
In an open letter to Lane Bryant CEO Linda Heasley, Baker explained why she was unimpressed by #ImNoAngel: “You’ve presented the ‘ideal’ plus body: hourglass, perceivably ‘healthy’, cellulite-free, able bodied, cis-gender, and ‘conventionally’ beautiful.”
Baker gathered a group of diverse models, including herself, and worked with photographer Jade Beall to show what a truly diverse plus-size underwear campaign would look like.
Baker also offered suggestions about how Lane Bryant could improve when it comes to diversity and asked the company to consider including:
Cellulite; 90% of women have it. Bellies; many plus women don’t have flat torsos. All abilities; we’re all inherently sexy. Transgender women; they’re “all woman” too. Small boobs and wide waists; we’re not all “proportional.” Stretch marks and wrinkles; they’re trophies of a life lived. And this is just the beginning!
Check out more images from this amazing campaign below.
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Link:
#EmpowerALLBodies Is What A Truly Diverse Plus-Size Campaign Looks Like
